Clutch Campus Apparel

My Assignment

Develop a new website, generate photo inventory and create a branding identity for Clutch Campus Apparel, a collegiate sportswear line for women.

About Clutch Campus

Clutch Campus was born out of a union of two things: college sports and fashion. Clutch Campus was launched due to the founder’s frustration searching for spirited clothing to wear to a game or even a game watching party. The criteria doesn’t seem too hard to find: a shirt that she felt and looked good in and is in her school colors. Clutch Campus will offer females superior fitting apparel (no beefy tees here), comfortable & fashion forward fabrics and simple yet brilliant design. For gameday and everyday, we want you to be able to show your school spirit in style.